The pet industry continues to grow—and so do expectations around how pet products are packaged. At PPC Flex, we’re proud to help brands stay ahead with purposeful, powerful packaging solutions that deliver on sustainability, compliance, and consumer engagement.
Here’s a look at the top trends shaping the future of pet packaging:
Sustainability as a Standard
Today’s pet owners are paying close attention to what their products are packaged in—not just what’s inside. Eco-friendly materials and recyclable structures are no longer a bonus; they’re expected.
At PPC Flex, we offer fully recyclable options for box pouches, stand-up pouches, and rollstock, helping brands meet consumer demand for lower environmental impact without sacrificing durability or shelf presence. As sustainability moves from a trend to a baseline requirement, recyclable flexible packaging is leading the way forward.
Meeting New PFLM Standards
The Pet Food Label Modernization (PFLM) initiative is creating major changes in how pet food packaging must communicate with consumers. Simpler ingredient panels, clearer nutritional claims, and species-specific labeling are becoming mandatory.
PPC Flex is ready to help you navigate these updates. Our integrated graphics team works directly with brands to update artwork across box pouches, stand-up pouches, and rollstock, ensuring PFLM compliance while maintaining your brand voice and impact. Staying ahead of these standards now will save costly redesigns later.
Innovation Through Technology: Audible and Interactive Packaging
Beyond sustainability and compliance, packaging is becoming smarter—and more fun.
New technologies like audible cues and interactive QR codes are turning standard bags into engaging brand experiences. Imagine a stand-up pouch that crinkles when opened to excite pets—or rollstock printed with scannable codes that deliver freshness tips, feeding instructions, or loyalty rewards.
At PPC Flex, we help brands explore these new possibilities, bringing sensory elements and tech integration into flexible formats that connect emotionally with today’s pet owners.
Why PPC Flex?
At PPC Flex, we specialize in purposeful, powerful packaging that helps pet brands lead—not follow. Whether you’re looking to upgrade to recyclable materials, refresh your packaging for PFLM compliance, or incorporate smart technologies into your box pouches, stand-up pouches, and rollstock, we have the expertise, creativity, and agility to bring your vision to life.