Surpass Your Competition with These Simple Tips
The snack food packaging industry is in high demand as consumers shift their preferences. A recent State of Snacking report from Mondelez International shows that consumers are eating snacks rather than full-on meals, which proves to be a lucrative business opportunity for snack companies. However, as the snack industry gets more competitive, it calls for more innovative snack packaging to entice consumers and keep them coming back for more. Working with qualified snack packaging companies can help you stay ahead of industry trends and bolster your sales. Here, we’re diving into snack packaging trends for 2024, helping you get ahead of your competition.
Insights from One of the Leading Snack Packaging Companies
As one of the leading snack packaging companies, PPC Flex is skilled at creating the perfect snack packaging solutions for a variety of brands. For decades, we’ve been helping customers get powerful, purposeful packaging to suit their exact needs. Here are a few industry trends we see for snack packaging in 2024 and beyond:
More Sustainable Materials
Consumers are becoming increasingly aware of sustainability challenges and are more willing to change their habits to be more eco-friendly. They’re actively seeking out sustainable packaging, which has a lower environmental impact. In fact, 82% of consumers are willing to pay more for sustainable packaging, showcasing its importance to today’s buyers.
With this change in the market comes the switch to sustainable packaging materials within the snack industry. Recyclable films have been a major driver in this industry, offering the same protection capabilities as non-recyclable films, just with a lower environmental impact.
Additionally, innovations like Bio-Pouches and Earth-Paks allow businesses to cost-effectively lower their carbon footprint. For example, the Bio-Pouch is a plant-based, annually renewable, and compostable pouch that will biodegrade in industrial composting facilities per conditions set by the ASTM D6400. Not only do these pouches benefit the environment, but they can also help draw in eco-conscious consumers.
Smart Packaging
Forecasts show that the U.S. smart food packaging market will grow to $2.6 billion in the next decade, showcasing its importance to the industry. Smart packaging includes sensors, tags, and other smart tools to help extend shelf life, reduce food spoilage, and create visibility throughout the supply chain. Overall, these tools allow you to provide safer food products, which boosts consumer trust.
Additionally, you can add smart labels to your products to entice consumers to interact with your brand. For example, a consumer could scan a QR code on your product to get more information about the product they’re considering.
Emphasis on Convenience and Portability
In today’s world, consumers are always on the go. That means they’re actively searching for snack packaging that offers convenience and portability. In fact, 82% of shoppers say convenience is extremely important to them. 40% of consumers rank convenience as their first or second decision-making factor. Offering pre-packaged, portion-controlled snacks is a great way to entice more people to buy from your brand.
Health and Wellness Features
Over 70% of U.S. consumers are more health-conscious than they were pre-COVID. With 61% of consumers realizing that a healthy diet and lifestyle can protect their long-term health, they’re reaching towards healthier snack options. They want snack packaging that highlights health benefits, like showcasing natural ingredients. They’re also looking for foods without preservatives. With the right packaging solution, you can extend product shelf life without the need for preservatives.
Need Help With Your Snack Packaging? Look to PPC Flex
As one of the leading snack packaging companies, we’re uniquely positioned to help you get exactly what you need. As an advanced flexible packaging manufacturer, we’re focused on providing purposeful, powerful packaging solutions for your brand. When you work with us, we’ll develop a deep understanding of your needs, helping you grow by providing packaging that preserves products, creates incredible shelf presence, and delivers a better product experience.
With an agile and experienced approach, we can manage complexity so you don’t have to. Our nimble systems, passionate team, and leading-edge innovations take the stress and guesswork out of the operation. From initial design to final shipment, trust us to deliver the right packaging for your business.
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Want to learn more about what we can do for you? Reach out to our team for more information.