How to Create the Optimal Cookie Packaging for Your Brand

61% of customers will switch to a competitor after just one poor experience. Today’s consumers have options, and that means your product needs to be up to par every single time. With food items, like cookies, there are a lot of variables at play that could result in a sub-par experience for your customers. That’s why it’s so important to invest in the right cookie packaging for your specific needs. Below, you’ll learn how to create the optimal cookie packaging for your brand. Let’s dive in.

Avoiding Flavor and Texture Changes with the Right Cookie Packaging

Your packaging has to be optimized against moisture loss and moisture gain to maintain the right flavor profile and texture of your product.

Moisture loss can lead to dry, cracker-like cookies. Too much moisture loss can make the cookies lose their freshness and become less appealing to customers. On the flip side, too much moisture gain can cause cookies to become soggy. This is especially true with cookies that have a filling. Much like dry cookies, these are less appealing to consumers and can lead to decreased sales over time.

So, how do you avoid both moisture loss and moisture gain? It’s best to stay away from packaging materials with high air permeability. With these materials, it’s easy for oxygen, heat, and light to infiltrate the packaging, which negatively affects the cookie’s flavor profile.

Instead, opt for high-barrier packaging films. These are best equipped to deter oxygen, heat, and light from entering the package, which preserves the freshness of your product.

What are High-Barrier Packaging Films?

High-barrier packaging films are a type of flexible packaging material that’s commonly used for food products. These films are fully customizable, allowing you to get exactly what you need for optimal performance. For example, you can create anything from stand-up pouches to crimp-seal bags, and more. It’s ideal for protecting your products while also leaving room for creative packaging design.

Speaking of packaging design, high-barrier packaging films allow you to create eye-catching graphics that stand out on store shelves. As we know, you only have eight seconds to grab a consumer’s attention before they move on to the next item. Investing in these films not only keeps your products fresh, but can also aid in new sales.

Looking for High-Quality Cookie Packaging? Turn to PPC Flex

If you’re in need of quality cookie packaging, work with the experts at PPC Flex. As an advanced flexible packaging manufacturer, we’re focused on providing powerful, purposeful packaging solutions. We understand that packaging has a profound impact on the growth of your business. That’s why we develop a deep understanding of your needs to deliver the best packaging every time. We help you grow by finding the right flexible packaging solutions that preserve products, create incredible shelf presence, and deliver a better product experience.

When you work with us, you get a team that manages complexity so you don’t have to. We’ll handle everything from the initial design to the final shipment. That way, you can focus on growing your business.

Let’s Get Started

Want to learn more about what we can do for you? Reach out to our team for an initial consultation.