With recent shakeups in the cannabis market, companies are rethinking their approach to selling their products. According to an in-depth Forbes article, the companies that will make it through this market correction are focused on gaining consumer loyalty through differentiation. These companies prioritize quality, authentic storytelling, consistent customer experiences, and innovation, according to Sandy Li, a partner at Viridian Capital Brand Advisory. But how do businesses optimize their products for these considerations? A necessary step in the right direction is pursuing the right cannabis packaging.
Flexible packaging allows cannabis companies to achieve their goals while still complying with industry regulations. Below, we’re exploring the benefits of investing in a flexible option. Let’s dive in.
What is Flexible Packaging?
Before we can discuss the advantages of using a flexible option for cannabis packaging, we must first describe what it is. As the name suggests, this kind of packaging is a flexible solution made from pliable materials like low-density polyethylene, high-density polyethylene, PET, and more. It’s a cost-effective, lightweight, and versatile option. It can be molded into a variety of solutions like bags, pouches, and more. That’s why so many businesses choose it for their packaging needs.
Benefits of Using Flexible Solutions for Your Cannabis Packaging
Meeting Strict Compliance and Safety Requirements
Done right, flexible packaging can meet strict compliance and safety requirements for the cannabis industry. At PPC Flex, we can create child-resistant packaging that is approved by the CPSC and EPA under ASTM D3475-13, Type XIA. It’s also fully compliant with requirements set by House Bill 1122. Flexible packaging can also be easily designed with tamper-evident features and other characteristics that help it meet cannabis regulations.
Protecting Product Quality and Freshness
Flexible packaging is created with materials that resist moisture, light, and contaminants. This ensures your products stay fresh, even over long periods of transit. With a fresher product, you’re more likely to appease and retain your customers.
Cost-Effective and Efficient
Flexible packaging is one of the most cost-effective and efficient options on the market. Its lightweight nature cuts material costs; additionally, the compact design maximizes space in storage and transport. This leads to fewer truckloads and lower transportation costs. Additionally, high product-to-package ratios mean less material use and waste.
Great Branding and Customization Opportunities
One of the best ways to differentiate your product from competitors is with great branding. Flexible packaging can be customized with high-quality graphics and text, allowing you to tell a compelling story and capture consumer attention.
Sustainability Advantages
Flexible packaging can also be made with sustainability in mind. At PPC Flex, we offer a Thrive™ line with earth-friendly films to reduce your business’s environmental impact. This line can be made with recycled or compostable content, allowing you to get the most out of your packaging. We also offer other sustainable materials like Tipa, NatureFlex, Kraft Paper, or EarthFirst® PLA made with Ingeo. Additionally, our team can create packaging from LDPE or HDPE to meet your needs. Learn more about our sustainable products here.
Versatile Packaging Formats
Many companies choose flexible packaging because of its versatile packaging formats. It can be made into sachets, stand-up pouches, multi-compartment bags, and more, depending on your needs.
Work with PPC Flex for Your Cannabis Packaging Needs
Are you in need of high-quality cannabis packaging? Turn to the PPC Flex team. For decades, we’ve been providing custom packaging solutions that meet customer needs. We’re ready to take on even the most challenging projects. Whether you’re looking for a large run or a small prototype trial, we can help.
Our team is well-versed in creating purposeful, powerful packaging. With our seasoned experts at your disposal, you’ll have the confidence you need to deliver a high-quality product. Reach out to our team for an initial consultation.