Better For You
Consumers are becoming more health conscious and want snacks that are fresh, convenient, and healthy. These types of products are considered Better-for-you, or BFY, products. They can include snacks that are low in salt, sugar, high in fiber, or with added vitamins. Flexible packaging is ideal for these items as it is able to help maintain the products freshness for longer, takes up less space on store shelves, and has excellent printing qualities to help the products stand out on store shelves.