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What is Stand Up Pouch Packaging?

In recent years, stand up pouch packaging has gained popularity among manufacturers due to its versatility and convenience. A type of flexible packaging, stand up pouches are made from laminated plastic films that can be customized to suit various product needs. The design allows for a self-standing base, which makes them a popular and eye-catching choice for retail packaging.
In addition to the attention-grabbing benefits, stand up pouches have become a favorite because of the convenience they offer to consumers. Flexible packaging can easily be fitted with custom tear notches and resealable closures, which increases the portability and longevity of the product.
Consumers overwhelmingly prefer flexible packaging solutions, which is also a major reason why manufacturers use this type of packaging. According to the Flexible Packaging Association, approximately 71% of Americans said they prefer flexible packaging over non-flexible packaging. The same study found that 79% of Americans believe there are benefits to having food products stored in flexible packaging solutions. As such, 46% of Americans are willing to pay more for food products stored in flexible packaging than they would for food stored in non-flexible packaging.
Though this study focused on food products, it’s evident that flexible packaging is also a great choice for other industries. This type of packaging keeps products fresh, is good for the environment, doesn’t take up too much space, and — most importantly — is easy to use. So, where exactly can you find stand up pouches? Let’s dive into some of the biggest industries that use this kind of packaging.

Industries that Benefit from Stand Up Pouch Packaging

Stand up pouches can be used for a wide range of products, making it one of the most common types of packaging on the market today. The pouches have extensive durability, flexibility, and ability to provide a barrier against external contaminants, which promote freshness and can reduce the risk of customer returns. Here, we’ll examine some of the most common applications of stand up pouches.

Food and Perishables

Stand up pouches are great for fresh food, dried food, cereal, nuts, spices, and more. They provide a great barrier against moisture, air, and other external contaminants, which keeps food fresh for a longer period of time. You can also install a resealable zipper to help the food remain fresh after opening the pouch

Pet Food and Treats

From dried food to wet treats, stand up pouches are a cost-effective way to package pet products. Like human food packaging, these pouches can also be fitted with a resealable zipper to promote freshness.


Stand up pouches are also becoming a staple in the beverage industry. The pouches can be easily customized to accommodate different sizes and shapes, making them suitable for a variety of beverages such as juice, water, energy drinks, and even alcoholic beverages.

Beauty and Cosmetics

The beauty and cosmetics industry can greatly benefit from flexible packaging for products like shampoos, lotions, soaps, facemasks, and other products. The pouch’s flexibility and durability make them a great option for products that require a longer shelf life, are sensitive to light, and need to be protected from air and moisture.

Household Products

Because of their durability and flexibility, stand up pouches are perfect for handling and storing household products that require protection against moisture and air. They can be ideal for packaging products like laundry detergent pods, cleaning agents, and even pesticides and moisture.

Medical Products

Stand up pouches are also widely used in the medical industry for packaging products such as medical instruments, drugs, and medical devices. However, healthcare’s stringent regulations will likely require you to have sterilizable packaging, created in a special clean room.
For example, at PPC Flexible Packaging, we have ISO Class 4 and ISO Class 7 CleanRooms where all of our sterile packaging is created. Each order is manufactured from its own exclusive raw material lot to ensure the highest standards of traceability and quality. Additionally, these materials are certified to specific surface cleanliness levels, leachables and extractables, and off gassing levels.

How Flexible Packaging Stands Up
Against Other Materials

When you hear the words “flexible packaging,” you might immediately think of plastic, which often has a negative connotation. However, it’s much more sustainable than you might think. Sure, stand up pouches are a type of flexible packaging, and are created with plastic material. However, new materials have entered the market, making flexible packaging a front runner in sustainable solutions.
Post-consumer recycled (PCR) materials and recyclable polyethylene (PE) offer the same benefits of traditional flexible packaging materials, with reduced impact on the environment. These materials diminish landfill waste while providing excellent barrier protection and allowing for high-quality, eye-catching graphics.
Using these materials not only benefits the environment, but can benefit your brand image. More consumers are looking for companies to step up their sustainability efforts, and using flexible packaging could be a step in the right direction.
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Work with PPC Flexible Packaging
for Your Stand Up Pouch Needs

When you need quality packaging, turn to PPC Flexible Packaging. Headquartered in Buffalo Grove, Illinois, we are a premier high-quality flexible packaging manufacturer. Since our inception in 1968, we’ve been providing quality packaging materials for a wide variety of industries. Our dynamic team of design and packaging professionals are dedicated to providing creative packaging solutions for organizations across the U.S. We’ll work to understand your exact needs, then conceptualize and create the best packaging materials for your application.
When you work with us, you’ll benefit from our friendly and knowledgeable team, state-of-the-art equipment, and advanced speed-to-market capabilities. Additionally, we have the ability to create sterilizable packaging for medical, healthcare, and life sciences applications, among others.

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Ready to see what we can do for you? Reach out to our team today

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