Your brand competes with countless similar products for shelf space and consumer attention. Your packaging materials can make a significant impact on everything from product protection to user experience. That’s why flexible materials are increasingly used by brands who are seeking an edge in the market. Below, we’re highlighting why these flexible materials are crucial for consumer packaging success.
Sustainability
Flexible packaging provides a range of sustainability benefits. This not only allows you to lower your business’s carbon footprint but enables you to appeal to eco-conscious consumers. And, as many consumers are willing to pay a 9.7% premium for sustainable products, a switch to eco-friendly packaging is a great option for your organization.
At PPC Flex, we offer an array of sustainable packaging solutions. From high-performance recyclable packaging to biodegradable options and more, we have the perfect solution for your needs. Additionally, we maintain equipment that lowers our carbon footprint during the manufacturing process. Our laser anilox cleaner reduces water and energy consumption during the plate cleaning process. And, our regenerative thermal oxidizer destroys any volatile organic compounds (VOCs) that may be created during the manufacturing process.
Overall, the sustainability benefits of flexible packaging solutions can help you gain a competitive edge in the market. You’ll receive all the advantages that regular “plastic” packaging offers, while reducing your impact on the environment.
Cost-Effectiveness
In addition to the sustainability benefits, many of our customers also experience cost reductions. Flexible packaging is more lightweight than other packaging options, which reduces logistics costs. Switching from corrugated or even glass packaging can have a profound impact on your bottom line. In fact, 26 truckloads of glass packaging are necessary to fill the same amount of product as one truckload of unfilled flexible packaging.
Enhanced Barrier Protection
Flexible packaging offers great barrier properties against moisture, oxygen, and light. With this technology, you can extend the shelf life of your products. Additionally, flexible packaging offers great durability during shipping and handling, which can reduce the chance of broken or contaminated products.
Consumer Convenience
Convenience is a major purchase driver for many products, especially food. In fact, 83% of grocers recognize convenience as a key purchase driver. With flexible packaging, you have the ability to create added convenience that other packaging materials cannot replicate. You can add things like resealable zippers, spouts, hang holes, and more. These all make your products stand out on shelves and offer an unbeatable convenience factor for consumers.
Marketing Advantages
72% of American consumers say that packaging design influences purchases. That means your packaging must catch the attention of your target audience. If not, you risk losing business to a competitor. Flexible packaging offers marketing advantages that can help you stand out in a crowded space. It allows for high-quality printing capabilities and can come in multiple shapes and sizes.
Work with PPC Flex for Quality Flexible Consumer Packaging
If you’re looking for consumer packaging that can withstand tough environments and grab attention, turn to the experts at PPC Flex. As a reliable partner dedicated to quality, innovation, and customer satisfaction, we provide a diverse range of customizable packaging solutions that are tailored to your brand. When you work with us, you’ll get high-quality materials and support from a friendly and knowledgeable team.
Our state-of-the-art manufacturing processes, numerous industry certifications, and robust materials ensure that your packaging not only meets but exceeds your expectations, delighting your customers every time. We also offer eco-friendly packaging options to appeal to environmentally conscious consumers and help you contribute to a greener future.
From the initial design to the final shipment, our team is committed to understanding your brand and providing assistance at every step. With our fast and flexible factories, we adapt to your production needs, eliminating the challenges of over- or under-production.
Start Creating the Optimal Packaging Today
Ready to elevate your consumer packaging? Contact our team for an initial consultation.