Better Appeal to Pet Parents by Offering Custom Dog Food Bags
Could you be turning away customers without knowing it? Without properly optimized dog food packaging, you might be. After all, 72% of American consumers say the design of a product’s packaging influences their purchasing decisions. Using customized dog food bags can help you attract your target audience and potentially boost sales. But why? Here’s how a custom option works to bolster your business:
Why Invest in Custom Dog Food Bags?
Better Shelf Presence
As noted above, consumers do judge products by their containers. And you only have eight seconds to grab their attention before they move on to the next product. That’s why it’s so important to spend time perfecting your custom packaging.
When you create a custom packaging option, you’re better able to reflect your brand values and target your ideal customers. This helps you stand out in a competitive market and can even help you command a higher price tag for your product. According to an article in Food Dive, “Premium packaging has the ability to influence whether consumers see a product as more valuable and worthy of a higher price which may be crucial to manufacturers’ efforts to boost top-line performances.”
Enhanced Product Freshness
Custom packaging can be easily created with the goal of enhancing product freshness for longer periods of time. And with the fresh pet food market growing by 30% in 2023 alone, this isn’t something your brand can afford to ignore. Flexible packaging can use high-barrier films and airtight seals to keep products safe from oxygen and moisture, which can cause spoilage. This kind of packaging can also protect your products from light, temperature changes, and other contaminants. You can also customize your packaging with modified atmosphere packaging (MAP) to revolutionize the way you store and transport your goods. Working with an experienced manufacturer, you can discover what’s right for your brand and create packaging that enhances freshness.
Environmental Considerations
Custom dog food bags can also have a range of environmental benefits that are attractive to today’s consumers. A survey by the Economist showed that consumers believe brands have as much responsibility as governments to create positive environmental change. Moreover, today’s consumers are considering sustainability more and more when making a purchase, with 53% of people willing to pay one to three percent more for sustainably packaged foods.
When you opt for custom dog food bags, you can choose materials and practices that reduce your environmental impact. For example, you can elect to use environmentally sustainable films like EarthFirst® PLA, Tipa, NatureFlex, and even Kraft paper. You can also opt for high-performance packaging that’s made from partially recycled materials.
Want to learn more about sustainable film options? View our in-depth resource here.
Creating custom bags also gives you the freedom to work with a manufacturer that has sustainability in mind. For example, some companies have equipment that lowers the environmental impact of the manufacturing process. This might include a laser anilox cleaner that reduces water and energy consumption during the plate cleaning process. It might also include a regenerative thermal oxidizer that destroys any volatile organic compounds (VOCs), resulting in cleaner air.
Additionally, your chosen manufacturer might have products available that can help lower greenhouse gas emissions. Certain films reduce waste in the supply chain that then reduces both food waste and greenhouse gas emissions.
There’s a better way to manufacture packaging. Read about how we can lower your carbon footprint and help you appeal to eco-conscious consumers.
In Need of Custom Dog Food Bags? Turn to PPC Flex
When you need high-quality dog food bags, look no further than PPC Flex. With a commitment to innovation, quality, and sustainability, we stand as a leader in the pet packaging industry.
When you work with us, you know you’ll get purposeful, powerful packaging solutions. Over the past few decades, we’ve come to appreciate the dramatic impact packaging can have on your business. That’s why we develop a deep understanding of your needs to deliver the best packaging, every time. We’ll help you grow by finding the right flexible packaging solutions that preserve your products, create incredible shelf presence, and deliver a better product experience.
We leverage an agile and experienced approach, and our team anticipates challenges before they arise. With a combination of nimble systems, a passionate team, and leading-edge innovations, our complete suite of services grows and scales as you do. We’ll manage all the complexity from the initial design to the final shipment.
Want to Work with Us?
If you’re interested in learning more about how we can help you reach your goals, contact us today.