Choosing the right packaging materials for food is crucial to your business’s success. For products in moisture-prone environments, your packaging is responsible for keeping them fresh while looking great on the shelf. Below, we’re highlighting some considerations to keep in mind for your next project.
Practical Tips for Selecting the Right Material
Evaluate Moisture Sensitivity Level
The first step in this process will be to look at the moisture sensitivity level of your product. Once you understand the risk profile, you can match it to the right moisture barrier materials and structures. For example, polyethylene and polypropylene films offer great moisture resistance. Additionally, you can combine them with other layers for more protection.
Define Your Target Shelf Life
Along with the moisture sensitivity level, you should look at the target shelf life. A refrigerated item with a 30-day shelf life will likely need a different packaging format than a frozen product that needs 9-12 months of stability. When you get a grasp on the shelf life, your packaging manufacturer can recommend structures that will meet your needs.
Consider the Full Cold Chain or Distribution Environment
You’ll also need to keep the cold chain and distribution environment in mind. Some films may work great in a controlled warehouse. But once they enter a humid distribution center or a variable retail cooler, they might not perform as well. You’ll need to consider how temperature swings, condensation, and handling abuse will impact your packaging.
Don’t Overlook Seals
Even the best film can’t protect your products if the seals fail. Weak or inconsistent seals could create leaks that allow moisture and oxygen to move in and out of the package. At PPC Flex, we can help optimize your seals for the best results.
Test Under Real-World Conditions
Before unveiling your new packaging solutions, it’s best to test them in real-world conditions. Ideally, your packaging manufacturer should offer prototyping services. This way, you can develop your products and test them before going into full-scale production.
Factor in Printing and Branding Alongside Performance
The technical specifications of your packaging are very important. However, you don’t want to overlook the printing and branding aspect. After all, 81% of consumers have tried something new because the packaging caught their eye. Investing in a quality packaging partner can help you balance advanced printing and brand impact with packaging performance.
Work With an Experienced Flexible Packaging Manufacturer
The best thing you can do to maximize your ROI is to partner with an experienced flexible packaging manufacturer early on in the process. As a reliable packaging partner dedicated to quality, innovation, and customer satisfaction, PPC Flex provides a diverse range of customizable packaging solutions tailored to your specific needs. When you choose us, you opt for high-quality packaging supported by a friendly and knowledgeable team.
Our state-of-the-art manufacturing process, numerous industry certifications, and robust materials ensure that your packaging exceeds expectations. From the initial design to the final shipment and beyond, our team is committed to providing assistance at every stage. Contact us today to get started.