Should You Invest in Custom Packaging? Here’s What You Need to Know
More often than not, your packaging is the first interaction a customer has with your brand before they try what’s inside. Whether you’re launching a new product or rethinking your packaging lineup, investing in custom packaging has the potential to drive measurable results for your business. If you’ve ever wondered whether custom packaging is worth it, this post is for you. Here, we’re breaking down the advantages of going custom.
Benefits of Custom Packaging
Brand Differentiation and Consumer Appeal
72% of American consumers say that product packaging influences their buying decisions. That means you need packaging that stands out in a crowded marketplace. Custom packaging can help you do just that. Custom graphics, unique formats, and premium materials help products stand out on shelves and in retail environments. When you work with an experienced packaging manufacturer, they can help you design high-quality solutions that are sure to capture consumer attention.
Sustainability
More consumers are becoming increasingly environmentally conscious. They’re looking for brands that prioritize sustainability — and they’re voting with their dollars. 82% of consumers across age demographics showed a willingness to pay more for sustainable packaging solutions. That number jumps to 90% among Gen Z consumers.
Custom packaging can help you lower your carbon footprint and appeal to these sustainably-minded consumers. When you work with PPC Flex, you can choose from a range of sustainable packaging options. These include high-performance recyclable packaging, compostable materials, and options made from recycled content. Our Thrive line in particular is especially popular because it integrates with the How2Recycle program.
Cost-Efficiency
While custom solutions may be more expensive to create upfront, they offer long-term savings. Right-sized packaging reduces material costs and can lower shipping costs, as carriers charge based on dimensional weight. By optimizing the size and shape of your packaging, you’re not paying to ship empty space, and you’ll use less warehouse storage.
Better Product Protection
In many cases, custom solutions offer better product protection than stock packaging. Flexible packaging, in particular, is great at maintaining product integrity. This packaging includes advanced technologies like modified atmosphere solutions, extending shelf life by altering the internal atmosphere and inhibiting microbial growth. Additionally, flexible packaging provides a great barrier against oxygen, moisture, and other contaminants.
Work with PPC Flex for Your Custom Packaging Solutions
If you’re in need of custom packaging solutions, trust PPC Flex. For decades, our team has been helping businesses like yours get purposeful, powerful packaging solutions. When you work with us, our team will develop a deep understanding of your business, matching you with the custom option that fits your exact specifications. To date, we’ve worked with hundreds of happy customers. We’d be delighted to help you, too.
With an agile and experienced approach, we leverage the most experienced industry leaders to anticipate challenges before they arise. We’ll take on all the complexity so you can focus on what matters most — growing your business. With nimble systems, a passionate team, and leading-edge innovations, we offer a complete suite of services that scale as you do. And we do it all with sustainability in mind. From the initial design to the final shipment, we’ve got you covered.
Let’s Get Started
Want to learn more about what we can do for you? Reach out to our team for an initial consultation.