Boost Sales with These Innovations in the Snack and Candy Packaging Space
When it comes to snack and candy packaging, you have a lot of competition. Luckily, there are some current and emerging trends you can capitalize on to boost your sales and brand loyalty. Let’s dive in.
Current Trends in Snack and Candy Packaging
Sustainable Packaging Solutions
Sustainability is more important than ever for consumers. In fact, most consumers are willing to pay more for sustainable packaging. Some are even willing to pay a premium well above 10 percent. Flexible packaging is a great way to balance product protection with this enhanced desire for sustainability. New, more sustainable packaging products include recyclable materials, EarthFirst PLA options, and more.
Convenience-Oriented Packaging Designs
Today’s consumers are more on-the-go than ever before. That’s why they’re looking for packaging made with convenience in mind. This can include resealable packaging, portion-controlled options, and more.
Health and Wellness-Focused Packaging
Consumers across the world are becoming more focused on their health and wellness goals. If you’re in the food industry, you could capitalize on this trend by making your packaging more focused on the health and wellness aspects of your product. This might include highlighting natural and organic ingredients or communicating functional benefits. You might also showcase certifications like USDA Organic or gluten-free, if applicable. If none of the above are possible, you could provide packaging tailored to appropriate portion sizes to help consumers make healthier choices.
Innovations in Snack and Candy Packaging
As we move forward into the future, there are some emerging trends that you can incorporate to make your products stand out.
Advanced Materials and Technologies
Investing in advanced materials can help you further appeal to today’s customers. Biodegradable and compostable materials are becoming increasingly popular among all age groups. Showcasing your commitment to sustainability with these materials can help you gain a competitive advantage over your competition.
New opportunities are also emerging surrounding barrier technologies for an extended shelf life. Working with an experienced packaging manufacturer, you can identify what’s best for your business. This can help you keep your products fresher for longer, boosting your bottom line.
Integration of Digital and Interactive Elements
Additionally, smart packaging can help you stand out in the marketplace. This might include QR codes or near-field communication (NFC) tags that allow consumers to access additional information about the product.
Augmented reality is also becoming a popular way to delight consumers. Some manufacturers are creating interactive games, puzzles, or immersive experiences related to the product or brand.
The Impact of Innovations on Consumer Experience
While these new advancements are cool, are they really worth the investment? Adding these ideas to your packaging can have more of an impact than you might expect.
Enhanced Freshness and Product Integrity
As mentioned above, using packaging with augmented barrier properties can help keep products fresher for longer. It’s estimated that in the U.S., consumers and manufacturers throw away over $444 billion worth of food every year. With better packaging, you can mitigate this food waste, which helps your bottom line and positions your company as a leader in the sustainability space.
Improved Convenience and Usability
If you design packaging with convenience and usability in mind, you’re more likely to attract consumers to your brand. In fact, 70% of American adults cited convenience as the top reason for buying their food products. Capitalizing on this trend could help you boost sales.
Need to Create Snack and Candy Packaging? Turn to PPC Flex
As an advanced flexible packaging manufacturer, we’re here to help create powerful snack and candy packaging solutions. When you work with us, you get a team that’s dedicated to your success, getting to know the ins and outs of your needs. Additionally, you get access to our state-of-the-art machinery that works around the clock to ensure quick turnaround times. You can rest assured that you’re getting packaging solutions that preserve products, create incredible shelf presence, and deliver a better product experience.
Let’s Make Something Great Together
Want to learn more about what we can do for you? Reach out to our team for an initial consultation.