Capture Consumer Attention with These Simple Popcorn Packaging Tips

Popcorn is becoming an increasingly popular snack, spurred on by the “better for you” snack movement. People are choosing to buy more health-conscious products, which was brought on in part by the COVID-19 pandemic. In fact, the global popcorn market size was valued at $20.40 billion in 2023 and is projected to reach $34.27 billion by 2031.

So, what does that mean for popcorn manufacturers? With all the new competition in the space, your popcorn packaging must stand out even more than before. Below, we’re exploring tips on how to enhance your packaging to lead to more sales. Let’s dive in.

How to Create Conversion-Inducing Popcorn Packaging

Prioritize Sustainable Packaging Solutions

Today’s consumers are more concerned about the environment than ever before. They tend to prioritize businesses that work with sustainability in mind. In fact, 82% of consumers across age demographics showed a willingness to pay more for sustainable packaging. That number increases to 90% among Gen Z consumers.

Using sustainable packaging materials can help you benefit the environment and cater to these eco-conscious consumers. Partnering with a packaging manufacturer that values sustainability is the first step. Your chosen partner should offer everything from sustainable materials to eco-friendly manufacturing practices.

Incorporate Vibrant Colors and Graphics

Did you know that 90% of a customer’s initial impression comes from color? And that color can increase brand awareness by 80%? It’s true. 93% of consumers make purchasing decisions based on visuals alone. That’s why it’s so important to incorporate the right colors and graphics into your packaging.

The “right” packaging will differ based on the individual brand. Diving deep into your target audience can help you understand what will appeal most to them. And working with an experienced packaging manufacturer can help you bring it all together.

Make it Functional

“Functional packaging” is a new and fast-growing category that helps businesses appeal to more customers. This may include things like pressure-sensitive reclosures or portion-controlled serving sizes. If your packaging has these functional components, consumers may be more likely to pick up your product.

Add Interactive Features

Interactive features are another way to help your product stand out on the shelf. You could add a QR code that links to recipes, movie trivia, or even promotional offers. Some companies even add AR experiences like virtual games or animated characters and mascots. No matter what you add, it can help differentiate your product and lead to more sales.

Focus on Storytelling

Storytelling is the best way to establish an emotional connection with consumers. Gallup has found that about 70% of decisions are based on emotional factors, and only 30% are based on rational factors. Using your packaging to develop your story is an amazing way to create loyal customers who reach for your brand over and over.

Incorporate Transparency

You might also consider adding a transparent window so consumers can see the product inside. A study suggests that this may induce the “salience effect” and result in higher hunger levels. The same study noted that products were perceived as higher quality when in transparent packaging. Consumers even preferred to pay more for it. An experienced packaging manufacturer can help you decide what’s right for your business.

Work with PPC Flex for Your Popcorn Packaging Needs

When you need high-quality popcorn packaging, turn to the experts at PPC Flex. For decades, we’ve been helping customers get purposeful, powerful packaging for their brands. Our experienced team will take care of everything from the initial design and manufacturing to the final shipment and beyond. With the best team by our side, we’ll take care of the complexity so you don’t have to.

Our nimble systems, passionate team, and leading-edge innovations provide a complete suite of services that grow as you do. And we provide it all while keeping sustainability in mind. To date, we’ve partnered with hundreds of happy customers. We’d be delighted to help you, too.

Let’s Get Started

Want to learn more about what we can do for your business? Reach out to our team for an initial consultation.