Skyrocket Your Business With These Simple Tips
The global candy market size was valued at $242.94 billion in 2023 and is projected to reach $330.95 billion by 2031. With this large amount of competition, manufacturers must do everything they can to stand out. After all, 72% of American consumers say that product packaging design influences their purchasing decisions. But how are you supposed to differentiate your candy from your competitors’? Innovative candy packaging is the key to gaining consumer attention and boosting candy sales. Here’s how to do it:
Create Eye-Catching Packaging Designs
You have only eight seconds to grab a customer’s attention. That’s not a lot of time, so your packaging needs to stand out amongst the competition. Following these design tips can help you do just that.
Bright, bold colors are more likely to stand out on the shelf, drawing in more consumer attention. Adding these into your packaging could result in more sales. And, pairing them with eye-catching graphics, patterns, or characters could enhance this even more.
You can also explore using unique shapes or memorable sizes in your packaging. This can provide a different experience for the consumer — one that will be memorable and potentially lead to more sales.
Manufacturers can also lean into limited edition or holiday themes for a boost in sales. In fact, 18% of consumers purchase limited-edition items specifically to collect them, while 56% buy limited-edition products at least four times per year. Offering new packaging designs every so often can help you stay top-of-mind for your customers.
Utilize Functional Packaging Features
Research shows that consumers appreciate the ease and convenience of functional packaging features. Adding in features like reclosable zippers, tear strips, and portion-controlled options can help you appeal to these consumers.
Embrace Sustainability
Today’s consumers are becoming more environmentally conscious, and they’re looking to brands to step up their sustainability efforts. A recent study by Boston Consulting Group found that 59% of consumers are less likely to buy products in packaging that’s harmful to the environment. And a recent study by McKinsey & Company found that about half of consumers are willing to spend more for sustainable packaging. Switching to eco-friendly options can both help you protect the environment and cater to eco-conscious consumers.
Need High-Quality Candy Packaging? Work with PPC Flex
If you’re looking for a quality candy packaging manufacturer, you’ve come to the right place. For decades, our team has been helping businesses like yours get purposeful, powerful packaging solutions. When you work with us, our team will develop a deep understanding of your business, matching you with the custom option that fits your exact specifications. To date, we’ve worked with hundreds of happy customers. We’d be delighted to help you, too.
With an agile and experienced approach, we leverage the most experienced industry leaders to anticipate challenges before they arise. We’ll take on all the complexity so you can focus on what matters most — growing your business. With nimble systems, a passionate team, and leading-edge innovations, we offer a complete suite of services that scale as you do. And we do it all with sustainability in mind. From the initial design to the final shipment, we’ve got you covered.
Let’s Get Started
Want to learn more about what we can do for you? Reach out to our team for an initial consultation.