Flexible Packaging Offers Benefits for the Produce Sector

If you’re in the produce industry, you know how detrimental wasted product is to your business. During the shipping process, food can deteriorate or be compromised by moisture or other contaminants. Advancements in the flexible produce packaging space offer shelf life extension, increased food safety, and convenience for consumers. If you’re not using flexible produce packaging, you could be missing out on cost savings and other benefits. But, what is flexible packaging and do you really need to invest in it? Let’s take a closer look.

What is Flexible Packaging?

Before you decide whether flexible produce packaging is right for you, we need to define what it is. Flexible packag-ing is made of a bendable material — such as a plastic or biodegradable film — that offers exceptional protection and maximum convenience. This material can be made into different shapes — such as pouches, bags, and more — to protect your products, lower waste, and help boost sales.

Benefits of Using Flexible Produce Packaging

We’ve mentioned a few of the benefits of using flexible produce packaging above. However, how do you know if it will really make a difference for your business? Let’s dive into the specifics

Shelf Life Extension and Enhanced Food Safety

Flexible packaging can protect your products from factors that degrade their freshness and shelf life. It’s a great barrier against oxygen, moisture, light, and microorganisms. As you may already know, these factors can cause oxidation, spoilage, discoloration, and contamination. Instead of selling loose produce, packaging them with a flexible material can drastically reduce the amount of food waste your business creates.

Convenience and Ease of Use

Nowadays, consumers want the most convenient products available. According to a recent report, 83% of consum-ers say convenience while shopping is more important to them now than compared to five years ago. Flexible packaging is a great way to increase convenience and encourage more sales for your brand.

Flexible packaging is lightweight and can be easily carried or transported, making it convenient for consumers to take produce on the go. Many packages also include resealable closures, which increases the functionality of the product. Additionally, the flexible nature of the packaging allows it to fit into various storage spaces, making it easier to organize and store produce.

Environmental Friendliness

Flexible packaging requires less energy to manufacture and transport, making it one of the most environmentally friendly packaging materials on the market. Oftentimes, it’s also recyclable and made from renewable materials, which boosts product appeal to environmentally-conscious consumers.

Branding Functionality

With loose produce in stores, it’s difficult to get your brand name in front of consumers. Using flexible packaging allows you to print your branding on the package, which boosts brand awareness.

Work with PPC Flexible Packaging for Your Produce Packaging

Want more information about flexible produce packaging? Contact the experts at PPC Flexible Packaging. We’ve worked with hundreds of customers to help them get the right packaging for their operation. We’d love to help you as well..

Headquartered in Buffalo Grove, Illinois, we’re a premier high-quality flexible packaging manufacturer. Our dynamic team of design and packaging professionals are dedicated to providing creative packaging solutions for businesses in a wide range of industries. With 14 plants, 32 high-definition flexographic printing presses, and over 1,600 employees, we’re uniquely positioned to quickly design and manufacture your next project.

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Ready to learn more about what we can do for you? Reach out to us today.