Sustainability expectations continue to reshape the packaging industry. With that in mind, more brands are rethinking how they protect, ship, and present their products. Flexible packaging is helping them do just that. With its ability to reduce waste and lower transportation emissions, flexible packaging is helping businesses reach their sustainability goals. Here’s how you can rely on this packaging type to help you do the same:
The Sustainability Challenge in Packaging
Today’s shoppers want packaging that’s both functional and eco-friendly. At the same time, state and federal regulations are pushing companies toward more responsible material use and end-of-life solutions. This means brands are reevaluating their packaging strategies with sustainability at the forefront.
Many businesses are turning away from rigid containers. They often require high material volumes, which means more plastic production and higher overall resource consumption. They’re also bulkier, which makes transportation less efficient. They take up more space on pallets, increasing fuel usage and raising carbon emissions. And, many rigid plastics are still difficult to recycle or lack the infrastructure for proper end-of-life management.
What Makes Flexible Packaging More Sustainable
For all the reasons mentioned above, businesses are turning from rigid packaging to flexible solutions. Here are the benefits you could expect to receive by making the switch:
Material Efficiency
Flexible packaging uses less plastic than rigid alternatives. With a leaner material profile, you can reduce the resources required during manufacturing. As a result, you can lower your carbon emissions throughout the product lifecycle.
Lightweight Design
Because of its lightweight design, flexible packaging is dramatically more efficient than rigid packaging. Brands can fit more units per pallet, reduce the number of truckloads required during shipping, and cut fuel consumption. This translates directly into a smaller carbon footprint.
Waste Reduction
Flexible packaging generally has a smaller packaging-to-product ratio, meaning it usually generates less landfill waste than rigid solutions. And, advanced material innovations allow flexible packaging to be recyclable, compostable, and biodegradable. Learn more about our sustainable solutions here.
Work with PPC Flex for Your Flexible Packaging Needs
Looking for flexible packaging that’s sustainable? We can help. PPC Flex is an advanced packaging manufacturer, focused on providing purposeful, powerful packaging solutions. Our agile and experienced approach leverages industry leaders to anticipate challenges before they arise. With our nimble systems, passionate team, and leading innovations, we’ll manage all the complexity so you don’t have to. From the initial design to the final shipment, we’ve got you covered. Leave all the packaging tasks to us so you can focus on growing your business.
Let’s Get Started
Want to learn more about flexible packaging sustainability? Reach out to us for an initial consultation.