Here’s Why You Should Consider the How2Recycle Program

Recycling shouldn’t be a guessing game. But for many consumers, knowing what goes where — trash, bin, or store drop-off — is still a mystery. That’s where the How2Recycle program comes in. Developed by the Sustainable Packaging Coalition, this labeling system was created to take the confusion out of disposal. The goals of this program include:

  • Create a clear, well-understood, and nationally harmonized label that enables companies to convey to consumers how to dispose of a package
  • Improve the readability, completeness, and transparency of recyclability claims
  • Provide a labeling system that is designed to follow legislation and guidance in the United States and Canada
  • Increase the availability and quality of recycled material

With a growing number of consumers demanding transparency and sustainability in the products they buy, joining the How2Recycle program is a strategic move for your business. Whether you’re aiming to meet corporate sustainability goals or simply want to make your packaging more consumer-friendly, this program provides the tools to help you get there.

How to Enroll in the How2Recycle Program

To enroll in the How2Recycle program, you must become a member, pay an annual fee, and sign a membership agreement. Brands and retailers who are already members of the Sustainable Packaging Coalition receive a discounted membership. Material manufacturers and converters can also become members.

Once enrolled, you’ll submit your packaging to the How2Recycle program. There, they will designate which label should be put on your packaging. And once your packaging is in consumers’ hands, you can reference the member platform to analyze the overall recyclability of your products. Additionally, you can find information that will help you continue to iterate on your packaging to improve it.

If you’d rather not manage all of this yourself, you can always partner with a packaging manufacturer that’s already enrolled in the program. For example, PPC Flex can create films that are certified to certain aspects of the H2R program.

Benefits of Enrolling in the How2Recycle Program

Potential for More Sales

Consumers continue to become more environmentally conscious and are looking for brands to create real change. The How2Recycle label is a signal that your brand is prioritizing sustainability, which catches consumer attention. In fact, 84% of consumers are more likely to buy a product that includes a How2Recycle label.

Enhanced Consumer Trust and Brand Differentiation

92% of consumers are more likely to trust a brand that is environmentally or socially conscious. By enrolling in the How2Recycle program, you can showcase your commitment to a more sustainable world. And, you can differentiate yourself from competitors who might not be using this program.

Accountability for Sustainability Goals

Many businesses are incorporating sustainability goals into their overall business objectives. However, some organizations may have difficulty tracking their impact. The H2R program makes recyclability information transparent and actionable. In this way, the program supports companies in achieving their environmental and sustainability targets.

Extended Producer Responsibility Alignment

Extended producer responsibility (EPR) is making its way into the packaging industry. The goal is to shift responsibility for the end-of-life of products away from the consumer/taxpayer and toward the producer. Depending on how you implement it, the H2R program could help your brand align with these requirements.

Want to learn more about how EPR could be affecting your company? View our in-depth blog here.

Work with PPC Flex for Your Sustainable Packaging Goals

If you’re looking for a sustainable packaging manufacturer that can help you take advantage of the How2Recycle program, turn to PPC Flex. As a reliable partner dedicated to quality, innovation, and customer satisfaction, we provide a range of customizable packaging solutions tailored to your exact needs. Choosing us means opting for high-quality products supported by a friendly and knowledgeable team.

Our state-of-the-art manufacturing process, numerous industry certifications, and robust materials ensure that your packaging not only meets but exceeds your expectations, delighting your customers every time. From the initial design to the final shipment and beyond, our team is committed to helping you through every stage.

Let’s Get Started

Want to learn more about what we can do for you? Reach out to our team for an initial consultation.