What are Flexible Packaging Prototypes?
Flexible packaging prototypes are crucial for the success of many products, and most businesses use them to gather feedback before moving into full-scale production. These are preliminary samples or models of packaging made from bendable materials like plastic films or biodegradable materials. You might use flexible packaging for everything from frozen vegetables and chips to nutraceuticals and pet food. But, how exactly do you use the prototypes and do you actually need them? Here, we’re diving into all the applications.
Applications of Flexible Packaging Prototypes
Focus Groups
72% of American consumers state their purchasing decisions are influenced by a product’s packaging design. Investing in prototypes allows your company to gather consumer feedback on packaging design, features, and overall appeal before the final production. This way, your business can make any necessary adjustments to improve the product’s sellability.
Sales Samples
Many businesses also use prototypes to create tangible samples for sales teams to showcase to potential clients or retailers. With these in hand, you can demonstrate the product’s look and functionality, which enhances sales pitches.
Conceptual Presentations
Similarly to sales samples, flexible packaging prototypes can be helpful in conceptual presentations. This can help stakeholders visualize the final product and packaging design, which might facilitate discussions about branding and marketing strategies.
Photoshoots
Speaking of marketing strategies, prototypes are usually used within marketing materials and advertisements. This allows the marketing team to get ahead on assets before the launch, creating buzz for the new product.
Trade Shows
Companies often display prototypes at trade shows to attract attention and gauge interest from potential customers. This allows for real-time feedback and networking opportunities.
Work With PPC Flex for Your Packaging Needs
If you need flexible packaging prototypes for your brand, turn to the experts at PPC Flex. As an advanced flexible packaging manufacturer, we’re focused on providing purposeful, powerful packaging solutions. With simple, helpful products, we’re the partner that can help skyrocket your business’ success.
Our agile and experienced approach leverages the most experienced industry leaders in flexible packaging to anticipate challenges before they arise. We maintain nimble systems, a passionate team, and leading-edge innovations that allow us to manage complexity so you don’t have to. From the initial design to the final shipment, we’ll be there to support you every step of the way. With us by your side, you can focus on what truly matters — growing your business.
Let’s Make Something Great Together
Want to learn more about what we can do for you? Our team is standing by to get to know more about your next project. Reach out to us for an initial consultation and we’ll respond as quickly as possible.