Today’s consumers are busy and increasingly selective about the products they buy. While product quality still matters, convenience has become a major deciding factor at the shelf and online. Packaging that makes a product easier to open, carry, use, and store can directly influence purchasing decisions, ultimately driving higher sales. Below, we’re highlighting why convenient packaging is so important and how to create optimal solutions for your products.
The Link Between Convenience and Higher Sales
As consumers are increasingly on-the-go, convenience plays a big role in encouraging impulse buys. 89% of consumers admit to making an impulse purchase at some point. And, consumers make nearly 10 impulse buys every month, totaling nearly $300, on average. Creating convenient packaging can entice consumers to buy from your brand.
Shoppers choose products that reduce friction, especially in crowded categories. Additionally, there’s a stronger likelihood of repeat purchases when the packaging is easy to use. This can extend to a variety of industries, like food, nutraceuticals, pet care, and more.
What Consumers Look for in Convenient Packaging
Consumers expect products to fit seamlessly into their daily routines. They want products that save time and reduce effort. This might involve designing packaging with the following characteristics:
Easy-Open Features
Many packaging options can be customized with easy-open features that improve the customer experience. A common option is tear notches. This simple solution allows consumers to easily open the container, which minimizes friction in the experience.
Resealable Options
For items that are meant to be enjoyed over a period of time, resealable features are an ideal addition. This may include zippers or other features that keep products fresh and neatly stored until they’re needed again.
Single-Serve Formats
Consumers enjoy the ease and portability of single-serve formats. Stick packs, for example, are an ideal option for minimizing mess and waste while maintaining portion control. You might even choose a multi-compartment pouch to separate various components, making it easy for consumers to use your product.
Clear End-of-Life Instructions
Consumers don’t just want maximum convenience while using the product. They also want convenience in the end-of-life stage. Having clear instructions on how to dispose of your packaging can enhance the overall experience, as well.
Industry tip: Many businesses opt for sustainable materials that can be easily recycled. Explore our range of eco-friendly materials here.
Work with PPC Flex for Your Packaging Needs
Looking for a reliable manufacturer for your convenient packaging solutions? Trust PPC Flex. For decades, we’ve been a reliable partner dedicated to quality and innovation. That’s why we provide a range of customizable packaging solutions that can be tailored to your needs. When you choose to partner with us, you’ll get high-quality materials supported by a friendly and knowledgeable team.
With state-of-the-art manufacturing processes, numerous industry certifications, and robust materials, we’re able to create packaging that exceeds your expectations. Additionally, we offer eco-friendly packaging solutions to help you appeal to environmentally conscious consumers and contribute to a greener future.
From the initial design to the final shipment and beyond, our team is here for you at every stage. Reach out to our team for an initial consultation.