Want your product to fly off the shelf? Your packaging needs to connect, convince, and convert, which means your packaging design needs to be strategic. From the font you choose to the pouch you pick, every detail needs to be thoroughly thought out. Below, you’ll find tips to create high-performing packaging design so you can grab attention, build trust, and deliver a standout customer experience. Let’s dive in.

Know Your Audience and Retail Environment

Before you start designing, do your research. Who are you selling to, and where? Think about your target shopper. Are they eco-conscious millennials? Budget-conscious parents? Trend-driven consumers? Your audience’s lifestyle, values, and shopping habits should inform every aspect of your design. This includes the colors you choose to the language on the back panel.

Next, consider the retail setting. Is your product stacked in the freezer section, hanging on hooks, or sitting in boutique displays? The form your packaging takes — stand-up pouch, lay-flat bag, or something else entirely — needs to match the environment and maximize visibility.

Build a Strong Brand Identity

Consistency builds trust, and trust drives sales. Make sure your branding is cohesive across all SKUs, with a unified look that includes your logo, color palette, fonts, and tone of voice. You can also go beyond the basics, using your packaging to quickly communicate your story. Is your business family-owned? Are your products built for performance? Let your packaging do the talking with concise messaging and strategic visuals that highlight your mission or product benefits.

Use Design Elements That Grab Attention

Be intentional with every element. Depending on your brand, you might use the following techniques to create eye-catching solutions:

  • Using contrasting colors and vibrant palettes can help your product stand out. Align your color choice with your brand personality and the emotions you want to evoke.
  • Choose fonts that are both distinctive and easy to read. Make sure the most important information is clear at a glance, even from a few feet away.
  • Sharp graphics and icons can guide the shopper and reinforce your value proposition fast.

Prioritize Functionality and Consumer Experience

Along with an attractive design, your packaging must also function well. Choose a structure that supports your product and your customer’s experience. Stand-up pouch formats, resealable zippers, and tear notches can all add value and even influence buying decisions. Matte vs. gloss finishes or foil accents can also elevate your brand perception and make the product feel premium.

Work with an Experienced Packaging Design and Manufacturing Partner

Looking for help with your packaging design? With a commitment to innovation, quality, and sustainability, we’re a leader in the flexible packaging industry. When you work with us, we’ll develop a deep understanding of your needs, then craft powerful solutions that deliver a better product experience. When you need high-quality packaging solutions, we’ll be there with our high-quality materials, expert team, and suite of industry certifications — including prestigious G7 Master Grayscale and GMI accreditations.

Our agile and experienced approach allows us to leverage our team to anticipate challenges before they arise. We’ll manage all the complexity so you can focus on other revenue-generating tasks. From the initial design to the final shipment, we’ve got you covered. Contact us today to get started.