Make an Informed Decision for Your Brand

Stand-up resealable pouches have become a go-to solution for businesses looking for functionality, durability, and visual appeal. From food and nutraceuticals to cosmetics and more, these pouches offer convenience for consumers and versatility for your brand. But what does it take to create the perfect stand-up resealable pouch? Here’s a step-by-step guide to help you make an informed decision for your brand.

Understand Your Product Needs

Every product will have unique packaging requirements. Is your product a solid, liquid, or powder? Different products will require specific materials and pouch designs to ensure protection. You should also consider what kind of barrier you’ll need against oxygen, moisture, and UV light to maintain freshness and quality. Additionally, ask yourself whether you’d like your pouch to contain single servings or bulk quantities. This will impact the design and size of your pouch.

Of course, these are just a few of the considerations you should keep in mind at this stage. An experienced packaging manufacturer can help you determine any special requirements your product might have.

Choose Your Material Type

When it comes to stand-up resealable pouches, the material type plays a huge role in the success of your product. Standard options like polyester (PET) and polyethylene (PE) can offer an unmatched ability to protect products against moisture, air, and contaminants. However, newer eco-friendly materials offer the same benefits with a lower carbon footprint.

Focus on Convenience

Another important part of creating stand-up resealable pouches is adding convenient features for your target audience. In fact, 77% of U.S. consumers cited convenience as a key factor when making purchasing decisions.

Press-to-close and slider zippers are common, cost-effective ways to add a layer of convenience to your stand-up resealable pouches. You might also add tear notches to make them easier to open. Many businesses also include hang holes and clear windows to entice customers to buy in-store.

Create an Eye-Catching Design

72% of consumers are influenced by packaging design when deciding on what product to buy. That means it’s crucial for your packaging to stand out online or on retail shelves. Here are a few quick tips to help you get started:

  • Use distinctive colors that align with your brand identity but also contrast with competitors’ packaging.
  • Invest in professional graphics and photography that resonate with your target audience.
  • Use bold, legible fonts for the brand name and key product information.
  • Incorporate matte, glossy, or metallic coatings to create a tactile and visual difference.

When it comes to packaging design, there are countless tips and tricks you can use to stand out from the crowd. That’s why it’s key to work with an experienced packaging manufacturer.

Partner with the Right Manufacturer

Want to pursue stand-up resealable pouches but not sure where to start? The experts at PPC Flexible Packaging have you covered. As a premier high-quality flexible packaging manufacturer, we’re prepared to take on even the biggest, most challenging packaging projects. Whether you need a large run or a small prototype trial, we can help you make it happen.

Our team, experience, and capabilities are sure to align to get you exactly what you need. We employ seasoned packaging experts who can walk you through the entire process — from ideation to the final product. With years of experience, 14 manufacturing sites, two distribution centers, three ISO-certified cleanrooms, and more state-of-the-art equipment, we’re the partner you need to make your packaging dreams a reality.

We’re also focused on sustainability, which benefits the environment and your brand image. When you work with us, you’ll get the most innovative solutions in sustainable packaging, which could help boost your brand’s sales.

Let’s Get Started

Ready to see what we can do for you? Reach out to our team today.